As a bit of background, Purple Violets gained a bit of attention as the first movie directly released to iTunes as an exclusive before it is available either as a direct-to-video release via DVD/VHS/rental or in the theaters. This move generated a bit of media coverage which probably would’ve never occured via any other channels, and the film would likely have died an obscure death, or relegated to the bargin bin in Best Buy.

However, Purple Violets’ release is not just a play on generating media hype. The nature of the film itself is almost exactly the opposite of that. I am reminded of a few years ago, when horror movie genre was gathering steam yet again, and there were a lot of hype generated around some horror film fest (something akin to the 4 horror films you’ll never see, major studio will never release, or one of those all-weekend horror film b-flick marathons… or something); and the films all turned out to be forgettable, mediocre waste-of-my-time-and-intellect (what little is left of that last part).

Purple Violet is *not* one of those films that would’ve been dependent on media hype to just be seen. It is a very frank, straight forward and non-assuming film about relationships and human interaction. It doesn’t provoke any new revelations or truth about human nature, it doesn’t have any real controversies to induce emotional conflicts from its audience. Most of all, it does not attempt to make you cry and weep to prove that it is in fact, a very romantic & emotionally engaging film.

To put it blandly, this film is simply about people who had made mistakes in their lives, especially in regards to their choice in relationships; and how they were given another chance to rediscover what they might have been, and what they have lost. The dialogs aren’t dressed up with unnecessary complexity, they’re delivered naturally without pretense. Part of that I attribute to the script (written by Edward Burns, who is also the director), and a part of which I attribute to the wonderful casting (Selma Blair’s best work). The story itself is refreshingly linear, you always know where the movie is going, and it never once pretends that it’s going to veer away from that path.

This movie reminds me of Next Stop, Wonderland, which is another romantic film that delivers its content without dressing. Due to the likable characters and the tenderness of its plot, you can’t help but fall in love with the characters in the film. Purple Violets reminds me of how good a film can be, without trying to be anything that it’s not.

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Enjoy!

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