Kindle: The Device vs. Kindle: The Platform
Thursday, March 5th, 2009![]()
Quite frankly, I never expected this will ever come true, especially so soon after the release of Kindle 2. At this point, Kindle 2 is just barely hot off the press, shipping to those early adopters, and already it's being replaced by a software platform strategy. You have to wonder about Amazon's claim of Kindle success. For as long as Amazon has tauted Kindle being a hot selling, successful consumer electronic product, the company has been more than reluctant to release any sort of sales figure. During the Kindle shortage throughout the holiday season, Amazon would not divulge any production schedule or data.
Every consumer product company, regardless of industry, understands the important in marketings its own success. McDonald's with their millions of burgers served, Pepsi with their "4 out of 5 people prefers the taste of Pepsi over Coke", Apple with their millions of iPhones shipped. Publishing these numbers breeds consumer confidence, and leads to increasing momentum for the popularity of your product. So why isn't Amazon more forthcoming? Is Kindle really as much of a success as Amazon want the outside world to believe?