Warning: This post is undoubtfully, 100% emo.

Traditionally, I only post emo stuff following you know, some sort of a heart-breaking event in my life. This time really isn’t any different. Yes, there is a heart-breaking event in my life (of a very typical & easily guessable nature). However, that event in itself isn’t to be talked about here in a public forum. As far as this post is concerned, that event only serves as a catalyst for me to think about posting something here that is related to the mood itself, but not the subject matter. It also serves to explain why this “blog” uses a publicly available template, instead of a customized, made-just-for-me template that all proper designer should have.

The heart of the matter is, I loathe everything I make.

I had a conversation with my best friend last night, it was brought up that I have this huge void, a yearning and desire to be loved. She thought that I wanted to be loved by everybody as much as I loved myself, seeing that I always seem to self-righteous and stern about my ideals. There’s no question that she was definitely right about my need to be loved, but the reason is actually opposite of what she thought. I don’t love myself, not even a little bit.

Part of being a designer is that you need to have very firm belief in what you’re doing. Design is subjective, although you may support your design choices with as much rationalization, facts…

I spent the past week thinking of a clever title for this post, to my failure and disdain, that which you see (yeah, up there, look up) is the best I can come up with.

As a bit of background, Purple Violets gained a bit of attention as the first movie directly released to iTunes as an exclusive before it is available either as a direct-to-video release via DVD/VHS/rental or in the theaters. This move generated a bit of media coverage which probably would’ve never occured via any other channels, and the film would likely have died an obscure death, or relegated to the bargin bin in Best Buy.

However, Purple Violets’ release is not just a play on generating media hype. The nature of the film itself is almost exactly the opposite of that. I am reminded of a few years ago, when horror movie genre was gathering steam yet again, and there were a lot of hype generated around some horror film fest (something akin to the 4 horror films you’ll never see, major studio will never release, or one of those all-weekend horror film b-flick marathons… or something); and the films all turned out to be forgettable, mediocre waste-of-my-time-and-intellect (what little is left of that last part).

Purple Violet is *not* one of those films that would’ve been dependent on media hype to just be seen. It is a very frank, straight forward and non-assuming film about relationships and human interaction. It doesn’t provoke any new revelations or truth about…