I can’t take credit for the title of this post, it’s really just a part of the discussion on one of the TWIT podcast this past week (or was it the week before? I can’t remember). Last week Google announced an astonishingly underwhelming software platform. I mean, it’s not horrible or anything, it’s just disappointing that a lot of people were expecting Google to throw their hat in a complete consumer product, rather than a half-assed promise to deliver some sort of product nine months from now which may or may not be any good.
Well, Google released the Android SDK today. The SDK was pretty impressive, giving us a good preview of the the OS user interface (via Engadget). However, one can’t help notice how much the “mockup” looks like a Palm Centro, or any myriad of Palm or Windows Mobile device that’s been available so far. One also can’t help but notice how the UI takes many lessons from iPhone’s UI. Imitation is the sincerest form of flattery, I suppose, but didn’t everyone expect a *lot* more from Google than just another software platform that looks just like any other software platform?
I listen to podcasts when I bike to work every morning (my form of reading the newspaper while having breakfast?), and one of the panelist on TWIT made a lot of sense, although I can’t recall it verbatim (and I’m too lazy to listen through a one-hour long podcast to find the exact quote). Whenever Google can’t conquer a market, they fragment.
Take for example, the “OpenSocial” initiative that Google just started. Google had their own social networking property (www.orkut.com), which was almost completely forgotten as a footnote to all their other services. Facebook became the monstrosity that overtook MySpace, which long before had overtaken Friendster. Orkut, however, was nowhere in anyone’s distant memory. By introducing OpenSocial, Google is undoing Facebook’s dominance in building web applets specifically for their service. In away, it seems like a move that benefits every developer, who can now develop for every social networking site (other than Facebook) and support many “platforms” at once. Of course, the “side” benefit is that Google has planted the seed that could possibly unseat Facebook from its dominance at the top, and also insert themselves as the tour-de-force of any social networking site that may eventually take the throne.
Taking a look at what they’ve done with Android, they’ve essentially fragmented any previous mobile Linux development, again inserted themselves at the helm of the movement. Furthermore, they’ve even fragmented the Java development community as well. CNet’s Crave blog has a great post on this, which touches on some of the issues with Android’s SDK and overall Java development. Of course this isn’t all bad, since Java in itself is a platform that has failed to satisfy anyone. However, once again it shows Google as a very shrewd company at being able to project themselves as a kind, gentle company that can do no evil; and at the same time, position themselves as the titan that is able to undermine an entire industry in one fell swoop.
Who does that sound like? You know it, it’s on the tip of your tongue, you know exactly who I’m talking about.
Yup, Apple.
Don’t listen to iPod/iPhone and bike at the same time, it is not good for your health!!!