Create a need, then fill it
Posted by steve on March 14, 2007 |
…That’s often the mantra of many consumer product companies. It’s not just about finding an unfulfilled need in the marketplace, but creating a new need in the market. As devious as it sounds, the reality is that if you break down “need” to its most simplistic form, our lives would only be able survival on the bare minimum of food and water. For example, television was a “created need”, and for the most part, is it now an ingrained part of our daily lives.
However, for every created need, there are a dozen of “WTF were you thinking?” I think this qualifies as one of them:
iCarta: Stereo Dock for iPod® with Bath Tissue Holder
I realize the product is a bit on the old side. I ran across a picture while browsing TUAW, and couldn’t resist posting it here. Since the product has been released for almost a year now, I’d like to see how many of these they’ve actually sold.
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March 14th, 2007 @ 10:30 pm
Of course there is a need! Think about all those poor folks with really bad constipation! That must be a really significant percentage of the population. And they can also think about doing a campaign on eating less fiber (Veggies are for hippies, not techies!) so that more people can become constipated.
Then they will definitely need this product.
March 16th, 2007 @ 3:16 pm
If that happens, I’m going to “splash-proof” some Klipsch speakers and put them as permanent fixtures in the bathroom.
Bathroom do tend to have unique acoustic characteristics.
Not going to compromise my hi-fi sound by using speakers on a toilet roll.. Muahahahah~~~!!!!